Paid Campaigns – Google & Facebook
We help clients manage their PPC campaigns towards their goals. From Google AdWords to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective. Over the years we’ve managed millions of dollars of PPC budget and we’ve learned what makes a great relationship between a client and their PPC agency. We’ve built our PPC management program based on what gets our clients the best results while providing the ultimate level of transparency.
Selection of the Proper Keywords
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.
Landing Page Creation and Optimisation
Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.
Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis.
Social Media Marketing
Engage users and expand your audience with a strategic social media engagement strategy. The right social media strategy connects your brand with your targeted audience.
Engage Customers in Meaningful Conversations
Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.
Provide Instantaneous Customer Service
Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online
Engage Visitors by Having Them Contribute Content
A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness
Provide Exclusive Offers & Discounts to your Audience
People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.
Put a Human Face on a Big Company
Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.